Shopify stores for fashion brands.
A London creative agency building flagships for fashion and luxury on Shopify and Shopify Plus, from store design and development to e-commerce photography and paid media.
Selected clients
One team
We're a London creative agency for fashion and luxury brands. We design the storefront, build it on Shopify and Shopify Plus, and shoot the e-commerce photography and brand world content for social, all under one roof. Design, development, campaign and e-commerce photography from one studio, so marketers work with one team and one tone of voice.
Designed
We draw the storefront from the product outward. Category logic, collection templates, product pages and checkout, mapped so the path from landing to basket stays short. Every layout is drawn to the standard of the collection it carries, then handed to our own developers with the spacing, states and breakpoints already fixed, so nothing loosens between design and build.
Built
We build on Shopify and Shopify Plus, held to the same standard as the design. Theme architecture, third-party integrations, subscriptions and checkout, with page speed kept tight through every template. Because the team that drew it is the team that ships it, the store that goes live is the store that was designed, with none of the drop-off of passing work between suppliers.
Photographed
We shoot still life, on-model and PDP sets inside the studio, planned against the template before a single frame is taken. Each image is shot to the exact crop the page will hold, so nothing is retro-fitted afterwards. E-commerce photography, colour, ratio and margin, matched to the grid it sits in, ready to drop straight onto the live page.
Selected work
Case studies →
SUBI
Performance running, store and imagery
David Koma
E-commerce photography
Somewhere Good
Store design and build
Stella McCartney
E-commerce photography
Hutch Society
E-commerce build
Nanushka
E-commerce photography
SurpRice
Digital flagship
Pangaia
E-commerce photography
Jill Burgi
Identity, brand and e-commerce, from name to storefront.
Paris Georgia
E-commerce photography
Sotos Nakis
Identity, brand and e-commerce, built as one system.
Sélone Studio
E-commerce photography
Shopify Partners
A registered Shopify Partner, building for fashion and luxury. Design, development and e-commerce photography come from one team, on one brief. The store that ships is the store that was drawn, held to the standard of the brands we build for.
What we do on Shopify
Never finished.
A store is finished when it stops improving, which is never. One monthly cadence holds design, development and social together, so the storefront keeps pace with the collection instead of ageing between projects. Seasonal e-commerce shoots are scheduled in with our production team. The paid media and the email run on the same month, made and scheduled by the same people.
Design iterations
Template and page refinements drawn against the previous month's data, reviewed together before build. Small, measured changes to layout, hierarchy and states, sized to what the numbers ask for.
Dev sprints
Scheduled build time for approved changes, plus performance passes, app updates and checkout health. Each sprint ships against a fixed brief, so the store gains rather than drifts month to month.
A shoot day
Recurring photography for new lines, restocks and seasonal refreshes, shot to the same crop and standard each time. Fresh imagery lands on the templates it was planned for, ready to publish.
CRO review
A monthly read of conversion, drop-off and page speed, set against the previous month. We name what moved, what held and what to change, then set next month’s priorities from what the numbers show.
Social, paid and email
Social posts created and scheduled, paid media run and email sent, on the same monthly rhythm as the store. Every channel draws on the shoot day's imagery, so what goes out speaks in one tone.