Shopify stores for fashion brands.

Designed

We draw the storefront from the product outward. Category logic, collection templates, product pages and checkout, mapped so the path from landing to basket stays short. Every layout is drawn to the standard of the collection it carries, then handed to our own developers with the spacing, states and breakpoints already fixed, so nothing loosens between design and build.

Built

We build on Shopify and Shopify Plus, held to the same standard as the design. Theme architecture, third-party integrations, subscriptions and checkout, with page speed kept tight through every template. Because the team that drew it is the team that ships it, the store that goes live is the store that was designed, with none of the drop-off of passing work between suppliers.

Photographed

We shoot still life, on-model and PDP sets inside the studio, planned against the template before a single frame is taken. Each image is shot to the exact crop the page will hold, so nothing is retro-fitted afterwards. E-commerce photography, colour, ratio and margin, matched to the grid it sits in, ready to drop straight onto the live page.

Design iterations

Template and page refinements drawn against the previous month's data, reviewed together before build. Small, measured changes to layout, hierarchy and states, sized to what the numbers ask for.

Dev sprints

Scheduled build time for approved changes, plus performance passes, app updates and checkout health. Each sprint ships against a fixed brief, so the store gains rather than drifts month to month.

A shoot day

Recurring photography for new lines, restocks and seasonal refreshes, shot to the same crop and standard each time. Fresh imagery lands on the templates it was planned for, ready to publish.

CRO review

A monthly read of conversion, drop-off and page speed, set against the previous month. We name what moved, what held and what to change, then set next month's priorities from what the numbers show.

Do you only work with fashion and luxury brands?

Fashion and luxury make up most of our client base, and it's where our eye is sharpest. The same rigour suits any brand with a considered product and a story worth telling properly, so we take that work when the fit is right.

Do you build on Shopify Plus?

Yes. We're a registered Shopify Partner and build on both Shopify and Shopify Plus, from theme development to custom apps, subscriptions and third-party integrations. Whether Plus is the right tier depends on your volume and needs, and we'll advise on that early.

Can you replatform our store onto Shopify?

Yes. We handle Shopify migration from Magento, Salesforce Commerce Cloud and WooCommerce, mapping URLs one to one with 301 redirects so rankings hold through the move. Products, collections and content are carried across cleanly, and we test the redirect map before launch to protect your traffic.

Do you offer e-commerce photography on its own?

Yes. E-commerce photography is its own engagement as often as it's part of a full build. We shoot still life, on-model and PDP sets to your existing templates and specs, matching crop, colour and ratio to the grid your product pages already use, ready to publish.

What does the retainer include month to month?

Design iterations, development sprints, a recurring shoot day and a conversion rate optimisation review, all held to a fixed monthly cadence. Each month we refine against the previous month's data, ship approved changes, shoot new imagery and read the numbers to set priorities.

Where are you based?

We're a Shopify agency based in London, at Suite 111, The Pill Box on Coventry Road in E2. We work with fashion and luxury brands internationally, running design, development and photography from the one London studio.