Shopify stores for fashion brands.
ANCC Studio is a London Shopify agency building flagships for fashion and luxury on Shopify and Shopify Plus, from store design and development to e-commerce photography and paid media.
Selected clients
One team
ANCC Studio is a London creative agency for fashion and luxury brands. The studio designs the storefront, builds it on Shopify and Shopify Plus, and shoots the e-commerce photography and the social content. One team carries all four, on one brief.
Designed
The storefront is drawn from the product outward. Category logic, collection templates, product pages and checkout are mapped so the path from landing to basket stays short. Every layout is drawn to the standard of the collection it carries, then handed to the studio's own developers with the spacing, states and breakpoints already fixed.
Built
The build runs on Shopify and Shopify Plus, to the same standard as the design. Theme architecture, third-party integrations, subscriptions and checkout, with page speed held tight through every template. The same team draws the store and ships it.
Photographed
Still life, on-model and product-page sets are planned against the template before a single frame is taken, and shot in London studio spaces booked per production. Each image is shot to the exact crop the page will hold. Colour, ratio and margin are matched to the grid the image sits in.
Selected work
Case studies →
SUBI
Performance running, store and imagery
David Koma
E-commerce photography
Somewhere Good
Store design and build
Stella McCartney
E-commerce photography
Hutch Society
E-commerce build
Nanushka
E-commerce photography
SurpRice
Digital flagship
Pangaia
E-commerce photography
Jill Burgi
Identity, brand and e-commerce, from name to storefront.
Paris Georgia
E-commerce photography
Sotos Nakis
Identity, brand and e-commerce, built as one system.
Sélone Studio
E-commerce photography
Shopify Partners
ANCC Studio is a registered Shopify Partner, building for fashion and luxury brands. Design, development and e-commerce photography run from the same studio on the same brief.
What we do on Shopify
Never finished.
One monthly cadence holds design, development and social together, and the storefront changes with each collection. Seasonal e-commerce shoots are scheduled with the studio's production team. The paid media and the email run in the same month, made and scheduled by the same people.
Design iterations
Template and page refinements drawn against the previous month's data, reviewed with the client before build. Changes to layout, hierarchy and states are sized to what the numbers show.
Dev sprints
Scheduled build time for approved changes, plus performance passes, app updates and checkout health. Each sprint ships against a brief fixed before it starts.
A shoot day
Recurring photography for new lines, restocks and seasonal refreshes, shot to the same crop and standard each time. New imagery goes onto the templates it was planned for.
CRO review
A monthly review of conversion, drop-off and page speed, set against the previous month. The learnings set next month's priorities.
Social, paid and email
Social posts, paid media and email are made and scheduled by the studio on the same monthly rhythm as the store. The studio decides which shoot-day image goes on which channel.