Social media for fashion brands.

Social content made under one creative direction: what happens when someone is thinking about the brand as a whole, not just the next post. One visual language across stills, reels and stories, a grid that reads as one publication, and every post checked against the brand it serves.

A social media retainer on this model covers the content calendar, a quarterly shoot day, monthly editing and scheduling for the month ahead, and press repurposing; paid social and email marketing can run on the same calendar and the same shoot. Brands often work with ANCC on additional season campaigns, lookbooks and content opportunities which allow for further social content creation.

Influencer marketing is available and priced separately from a monthly partnership; ANCC has run it before and scopes it campaign by campaign. Gifting stays with the client’s PR team, where it works best. The standing model is different again: press coverage, call-ins and VIP dressing are repurposed into organic social alongside the brand content the studio makes, which asks nothing new of a working PR function.

We shoot it. Stills, reels and short-form video are produced in our own London studio, art directed by the same team that plans the calendar. E-commerce, campaign and social imagery come from the same shoots, so the feed, the store and the campaigns speak in one voice. Scheduling and publishing are the last step of a month that starts behind the camera.

Instagram, TikTok, Pinterest, Facebook and YouTube. Instagram leads for fashion and luxury and is where the deepest work happens: grid, stories and reels held to one direction. Short-form video is cut for every platform it will live on, and a channel is added when the brand has earned an audience there, never all at once.

A planned content calendar, a quarterly studio shoot day, editing and scheduling for the month ahead, and press repurposing. Paid social and email marketing run on the same calendar and the same shoot where a brand wants them. Each month closes with a read of the numbers, and the next calendar starts from it. One team, one monthly cadence, one tone of voice.

In multi-year partnerships. One channel has run on this model for five years, through the brand building a marketing team of its own and keeping ANCC on the content. Relationships here are measured in years rather than campaigns, which is what lets one visual language hold across seasons.

Fashion and luxury make up most of our client base, and it’s where our eye is sharpest. The studio understands the balance between visibility and discretion those brands hold. The same rigour suits any brand with a considered product and a story worth telling properly, and we take that work when the fit is right.

We’re a social media and creative agency based in London, at Suite 111, The Pill Box on Coventry Road in E2. We work with fashion and luxury brands internationally, with strategy, production and scheduling all run from the one London studio.