Campaign Films

Yes. ANCC briefs the film and the stills at the same moment, from one creative direction deck, and they can share a production, a cast and a set. The film and the campaign images then carry one look, and the brand approves them together on Creative Constant.

The treatment and storyboards, casting, the crew and location, the shoot, then the edit, the grade and the delivery of the film and its cuts. Formats and usage are agreed with the brand before production is booked.

The film is made under the studio's creative direction, led by Matthew Attard Navarro. A director of photography joins each production from crew the studio has worked with for years. Berluti's film of Lee Jun-Ho's journey was made under ANCC's creative direction.

The timeline is set back from the release date. It covers casting, preparation, the shoot and the edit, and the proposal fixes it before anything is booked.

The cost follows the shoot days, the crew, the studio or location, the cast and their usage, and the finish: the edit, the grade and the number of cuts. ANCC does not publish prices.

The usage the brand needs, meaning media, territories and term, is agreed with each model's agency before anyone is confirmed. The cast is then booked for the use the film will actually have.

The master film and a cut for each platform it will run on, agreed with the brand before the shoot. Short-form video is cut for each platform separately, and the files are delivered through Creative Constant.

Yes. Productions are planned from London, where films are shot in studios chosen for each production. The studio has teams on the ground in Paris and Milan and films on location when the cast or the story calls for it.

Yes. A director of photography joins each campaign film from crew the studio has worked with for years, with a stylist and a set designer beside the photographer and videographer.

On Creative Constant, the studio's own review platform. Selects and cuts are shared there with the brand before the master and its cuts are delivered.

Yes. Short-form video is cut from the same footage for each platform the campaign will run on, and it is reviewed beside the master film.

Write to info@ancc.studio with the brand, the campaign, the release date and where the film will run. A short call follows, then a proposal.