For fashion brands at launch.

ANCC Studio takes launch-stage fashion and luxury labels from the identity to the storefront and the launch imagery, with one team in London. Matthew Attard Navarro founded the studio in 2018 to work with founders building brand worlds from scratch.

The order of work

The identity comes first: wordmark, typography, colour and the art direction of the imagery. The Shopify storefront is designed next, each template fixing the crop and ratio its images need. The launch shoot is planned against those templates, and the campaign, lookbook and e-commerce imagery can come from one production. Social follows the launch on a monthly calendar.

From name to storefront

Jill Burgi's identity, brand and e-commerce went from name to storefront with ANCC. Sotos Nakis's identity, brand and e-commerce were built as one system. Sélone Studio's identity runs into its site and e-commerce photography, and Subi's is carried across the running-wear label's product and site.

The timeline

The plan is set back from the launch date. The identity comes first, then the design and build of the store, then the shoot, the finish and the go-live. The proposal fixes the timeline before work begins.

After launch

After launch, ANCC can stay with a brand season after season or return for single projects. Brands that stay work with the studio on a monthly Shopify retainer, a monthly social partnership or both. The social partnership runs on a monthly calendar with a quarterly studio shoot day, and paid social begins once the monthly review shows which posts work.

Where the studio works

ANCC Studio is at Suite 111, The Pill Box on Coventry Road in London E2, with teams on the ground in Paris and Milan. Strategy, editing and scheduling run from London for brands in any country.

Capabilities

  • Brand identity for new fashion labels
  • Logo and wordmark design
  • Brand guidelines
  • Shopify and Shopify Plus store design and build
  • Launch campaign and lookbook
  • E-commerce photography
  • Packaging and print
  • Model casting
  • Launch social content
  • Monthly social partnerships
  • Monthly Shopify retainers
  • Paid social and email after launch

Questions

Selected work

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