Stella McCartney e-commerce photography by ANCC Studio

E-commerce photography.

A London e-commerce photography studio for fashion and luxury: on-model, product and still life, shot, retouched and delivered by one team.

Selected clients

David Koma
Stella McCartney
Nanushka
Heliot Emil
Pangaia
Paris Georgia
J&M Davidson
Sélone Studio
ioannes
Sotos Nakis
Jill Burgi
Azzopardi
Berluti
JW Anderson
COS
Rimowa

Method

We work with editorial photographers to create elevated e-commerce imagery that works just as well on a product page as in a paid social ad. Unlike other studios, we allocate an art director to every set for better delivery of the work.

The services

Full-Service Studio

An editorial photographer, digitech, lighting, studio hire, model, hair and make-up, with an art director on set. Casting and pre-production are carried by the studio, and post-production is managed through to delivery. A full day carries up to 45 SKUs and 180 retouched images, with two rounds of feedback and delivery through Creative Constant.

Elevated Service

The full-service crew moved into an external studio with external lighting, for collections and campaigns that need the room. The same team and the same retouch terms, at up to 30 SKUs and 180 retouched images a day, scoped per production.

Packshot Studio

One, two or three views per SKU to the store template, retouched in-house with two rounds of feedback.

Packshot & Gen-AI Studio

Packshots photographed, then on-model images created at four angles per SKU on our AI platform. Signed models, or our own AI models.

Selected work

All projects →

What we do in e-commerce

  • On-model e-commerce
  • Packshot photography
  • Product and still life
  • Lookbooks
  • Short-form product video
  • Post-production
  • Shopify-ready delivery

The platform

We own and manage Creative Constant, our in-house post-production and delivery platform, and an in-house AI platform that recreates missed SKUs without re-shooting a whole day.

Questions