E-commerce photography.

E-commerce photography at ANCC Studio in London covers on-model photography, product and still life, ghost mannequin and short-form product video, with retouch and file preparation inside the same engagement. The studio plans the shot list, shoots to the store's templates, retouches in-house and delivers files named, cropped and sized to the platform, Shopify included.

A planned full-service e-commerce day carries up to 45 SKUs on model, with an art director on set. A contracted two-day production delivered 110 SKUs as stills and short-form video. The count is set by the run order, the number of looks per style and the finishing specification.

Both. The shot list sets the treatment category by category, and some categories are shot both ways for the same product page. On model shows fit and drape. Ghost mannequin shows the cut and the internal construction. Ground, crop and colour stay constant across both.

ANCC Studio prices packshot work per SKU by the number of views, and studio days per day against the SKU count, the format mix and the finishing specification. Retouch and two rounds of feedback sit inside that rate. A scoped estimate follows a short call about the collection and where it sells.

E-commerce photography is repeatable work. The crops are fixed, the light and colour are constant, and a run of styles has to sit together on one grid. Campaign photography is directed image by image, with light and framing changing shot to shot. The studio shoots both, often inside one production, on one set of references and with one crew.

Yes. One production covers the store, the lookbook and social content from a single shot list. Prep, cast and set are shared. The collection is handled once and each channel takes its own formats off the same day's material.

ANCC Studio is based at Suite 111, The Pill Box on Coventry Road in London E2. E-commerce productions run in London studio spaces booked per shoot, and the studio works with fashion and luxury brands internationally.