Somewhere Good
Store and digital identity for a streetwear label.
One yellow, carried through every page.
The monogram and type hold from the homepage through to the cart.
Somewhere Good is a streetwear label built on wardrobe staples, from T-shirts and socks to scarves and totes, made with close attention to materials. Its identity rests on a single saturated yellow and a monogram of its initials. We designed the store and its digital identity. The yellow runs in full-width bands with clean product photography between them, and the monogram and typographic system carry through the filters, the cart and every product page. The relationship continued beyond the launch. In 2025 we art directed and produced the SS25 lookbook and a content series, both composed around the label's prints, which redraw the words Some, Where and Good as shapes and overlays. We also art directed the e-commerce photography and managed the label's social media.
