Somewhere Good
Store and digital identity for a streetwear label.
A single strong colour leads the identity.
Somewhere Good makes wardrobe staples. One strong colour appears in full-width bands, with product photography between them.
Initials form the monogram on every page.
The monogram and the typographic system appear on the filters, the cart and every product page.
Somewhere Good is a streetwear label for wardrobe staples such as T-shirts, socks, scarves and totes, made with close attention to materials. We designed the store and its digital identity around one strong colour and a monogram of its initials. The colour appears in full-width bands with clean product photography between them. The monogram and typographic system appear on the filters, the cart and every product page.
