Method
Social content is art directed by the team that directs the brand. The visual language, the grid and the mix of stills, reels and press posts are set first, and every piece is made to them. E-commerce, campaign and social imagery are shot to one direction, and the store, the campaign and the feed carry the same pictures.
The quarterly shoot day
Each quarter the studio holds a shoot day for social: stills, reels and short-form video, shot to the crops the feed already uses. The day takes place in a London studio chosen for it, and its imagery is used across the months that follow.
Season shoots
A campaign, a lookbook or a show supplies the calendar for months past the quarterly day. The studio cuts that material into grid posts, stories, reels and short-form video, each for the platform it will run on.
Reactive content
Reactive posts are made when a brand needs to be part of a moment quickly, to the same direction as the rest of the feed. They sit on the calendar beside the planned posts.
The record
Social and content work on this site includes the creative direction of Lee Jun-Ho's journey for Berluti and social content for J&M Davidson. Somewhere Good's SS25 content series, RIMOWA's SS19 campaign and David Koma's social and 360 content are there too, with the production of JW Anderson's FW23 series.
Capabilities
- Social media content production
- Instagram reels
- TikTok content
- Stills for grid and stories
- Short-form video
- Quarterly studio shoot days
- Platform-specific visuals
- Reactive content
- Content cut from campaigns, lookbooks and shows
- Art-directed content systems
- E-commerce and campaign imagery for social
- Press and VIP repurposing
- Influencer marketing, quoted separately





