Jill Burgi
Identity and online store for a Paris womenswear label.
Paris, 2025.
Candice and Jill Aouate founded Jill Burgi there. We set the wordmark in capitals.


Six colours, two neutrals, two kinds of handwriting.
Beside them, a clean sans.
A note from the founders in every box.
The tissue is sealed with a sticker. The satin labels come in two colourways.




One voice, from lookbook to cart.
We designed the home, collection and product pages, for desktop and phone.



Each look gets a full page of its own.
The clothes are photographed simply, on desktop and mobile.



An invitation to explore and to reinvent.
The label’s own words for each piece.


