Jill Burgi
Identity and online store for a Paris womenswear label.
Giving every look the space of a page.
Nothing sits between the visitor and the garment.
Founded in Paris in 2025 by sisters-in-law Candice and Jill Aouate, Jill Burgi makes womenswear with a cosmopolitan outlook, drawn from the movement of big cities. The label describes each piece as an invitation to explore, to dare, to play and to reinvent. We created the identity, a clean wordmark and an editorial system for the ready-to-wear line, and designed the online store across home, collection and product pages. A grid of tall screens gives each look a page of its own, and one typographic voice runs from the lookbook to the cart. The clothes are photographed simply and given room, on desktop and mobile alike.
