Jill Burgi

Identity and online store for a Paris womenswear label.

Services
Branding & Identity
Art Direction
Typography
Packaging
Strategic Positioning
UX & Web Design
Year
2025
Wordmark

Paris, 2025.

Candice and Jill Aouate founded Jill Burgi there. We set the wordmark in capitals.

The Jill Burgi wordmark in black capitals on grey
The wordmark with guides marking its clear space
Type and colour

Six colours, two neutrals, two kinds of handwriting.

Beside them, a clean sans.

Applications

A note from the founders in every box.

The tissue is sealed with a sticker. The satin labels come in two colourways.

Three woven labels in baby blue, pink and yellow, each with the wordmark
A carnation red envelope beside the swing tag
Baby Blue tissue paper sealed with a white sticker carrying the wordmark
A Baby Blue box with its lid off, holding tissue and a red envelope
Website

One voice, from lookbook to cart.

We designed the home, collection and product pages, for desktop and phone.

Jill Burgi homepage
Collection page
Product page

Each look gets a full page of its own.

The clothes are photographed simply, on desktop and mobile.

Mobile product page
Mobile filters
Mobile cart

An invitation to explore and to reinvent.

The label’s own words for each piece.

Product page on desktop
Credits
Branding & Identity
ANCC Studio
UX & Web Design
ANCC Studio
Development
Pluro
Related projects