Branding

The mark and the graphic language around it: logotype, typography, colour, editorial and packaging, with motion where the brand needs it. The imagery is art directed beside the identity, and brand guidelines record the system for the people who will run it. The proposal sets the scope against the applications the brand needs first.

Both. ANCC builds identities from the foundations for founders and gives established brands a new point of view. Matthew Attard Navarro founded the studio in 2018 to do both, and the method is the same in each case: one language, held across everything the brand touches.

A logo is one mark. An identity is the system the mark sits in: typography, colour, layout, image direction, tone of voice and the rules for using them. A fashion identity has to hold on a box, a product page, a show invitation and an Instagram grid, and the guidelines keep them consistent.

The length follows the brief: a new identity or a reposition, and the applications in scope. The timeline is set back from the launch date and fixed in the proposal before work begins.

The fee follows the scope. A new identity or a reposition, applications such as packaging, storefront, lookbook and motion, and whether art direction and a first shoot sit inside the project all shape it. ANCC does not publish prices.

Yes. The studio designs the identity, builds the storefront on Shopify or Shopify Plus and shoots the e-commerce photography with one team. Jill Burgi and Sotos Nakis both went from identity to storefront with ANCC, and Sélone Studio's identity runs into its e-commerce photography.

Yes. Guidelines are delivered with the identity. They set out the mark, type, colour, image direction and tone of voice. They keep the identity whole once an in-house team or another agency runs it day to day.

Yes. Packaging is designed in the identity's own language, with its wordmark, typography and colour, and produced through print partners the studio has worked with for years. The packaging page covers it in full.

Yes. Repositioning an established brand is one of the three kinds of branding brief ANCC takes, beside new identities and long-running identity work. The proposal sets how far the change goes before work begins.

Matthew Attard Navarro, founder and creative director and a trained graphic designer, leads it. A team of designers work alongside him and build the system, and a team of art directors direct the imagery beside it.