Sotos Nakis
Identity and digital flagship for a London womenswear label.
Composing the interface on dark bands, each screen given a view of its own.
Collection, lookbook and shop have shared one grid since 2022.
Sotos Nakis is a London womenswear label rooted in traditional tailoring and creative pattern cutting, bringing menswear detail to women's wardrobes. Its collections draw on architectural form and the shapes of nature. We created the identity and the label's digital flagship, and built the Shopify store, from positioning and typography to art direction and e-commerce. The system is deliberately restrained, in keeping with the label's Savile Row tailoring and investment pieces. The interface sits on dark bands, with each screen shown whole. Our work with the label began earlier, with the SS21 lookbook, and extends to the e-commerce photography across the store.
