Casting

At ANCC it begins with the look, agreed with the brand as reference faces or types. Agencies across Europe are briefed from it, a shortlist is presented to the brand, and the chosen models are confirmed with their agencies. The art director is part of the casting from the first brief.

The look, signed off as reference faces or types, with the dates, the budget per model and the usage the images will have. The studio briefs agencies once these are agreed.

Usage is written into the brief in the brand's own words: media, territories, term and start date. Each agency prices its model against that usage, with its own fee on top, and the total is agreed before anyone is confirmed.

Yes. ANCC street-casts when a project calls for it, beside agency casting, and every street-cast face signs a release before the shoot.

The brand's decision date sets the pace. Models are held for the brand until it chooses, and a date that holds keeps the preferred faces available.

An option is a hold on a model's dates, placed with the agency. When the brand decides, the chosen models are confirmed and every other option is released.

Yes, once prior usage is checked. A face shot for another brand in recent months may still be live on that brand's site, and the studio checks before proposing anyone.

Yes. Runway shows and events are part of the casting service, beside campaigns, lookbooks, e-commerce and social content.

Yes. The studio works with casting directors and a network of model agencies across Europe, and books a casting director for a campaign when the project needs one.

The brand, from the shortlist the art director and the producer present. The art director stays part of the casting from the first brief to the shoot.

Yes. Talent negotiation is part of the casting service. The rate, the agency fee and the usage are agreed with each agency before a model is confirmed.

From London, with casting directors and model agencies across Europe, and on the street when a project calls for it. The studio also has teams on the ground in Paris and Milan.

Yes. Models for e-commerce are cast by the same method as a campaign, with the art director, and held to the direction of the store's imagery.

Casting sits inside the production estimate. The cost follows the number of faces, the days, the usage and the agency fees, and whether a casting director is booked. ANCC does not publish prices.