The order of work
The storefront is designed first, from the product outward: category logic, collection templates, product pages and checkout. The same team then builds it, and the shoot is planned against the finished templates, each image shot to the crop of its page. The finish and the go-live come last.
Four weeks or eight
Four things set it: the number of templates, the integrations the store runs on, such as subscriptions, the markets and languages it sells in, and the SKUs to shoot. A brand that also needs its identity begins with that, before these weeks.
