Art Direction

The art director sets the direction of the images and holds it. At ANCC that covers the references, the cast, the locations and the set before the shoot, the frame on the day, and the selects and retouch afterwards. One art director stays with the image from the first reference to the delivered file.

Creative direction is the longer view: the image, positioning and voice of a brand across seasons. Art direction is the image of one season or production, with its references, cast, set and retouch. At ANCC both are led by Matthew Attard Navarro, and most brands take them together. The consultancy page covers creative direction on its own.

Yes. An art director is on every e-commerce set, and e-commerce, campaign and social imagery are shot to one direction. The store, the lookbook and the feed carry the same pictures, often from a single production. The e-commerce photography page covers the formats in full.

Every production is briefed from the same creative direction deck, and the same art directors are on every set. Selects and retouch are approved through Creative Constant against that deck. Social content is cut from the same shoots, and brands that stay with ANCC keep the same people on the work.

The timeline is set back from the date the campaign goes live. It covers casting, preparation, the shoot and the finish, and the proposal fixes it before anything is booked.

Each proposal is scoped to its brief: the productions and shoot days, the crew and cast, and whether production, casting and post sit with the studio. ANCC does not publish prices.

Both. Some brands stay with ANCC season after season, and others come in for a single campaign or lookbook. Brands that stay keep the same art directors from one collection to the next.

Matthew Attard Navarro, founder and creative director, with a team of art directors working alongside him. He was art director at VICE Media UK and the Net-A-Porter Group before founding the studio in 2018.

Art direction on this site includes RIMOWA, Paris Georgia, Somewhere Good, SRVC Studio, T/SEHNE, ioannes and Carlota Barrera, each on its project page. Over a decade the studio has also worked with Berluti, Stella McCartney, JW Anderson, Zara, COS and Nanushka, among others.

ANCC Studio is at Suite 111, The Pill Box, 115 Coventry Road, London E2 6GG. Shoots take place in London studios chosen for each production, or on location, and the studio has teams on the ground in Paris and Milan.