Hutch Society

Hutch Society

Identity and Shopify store for a London streetwear label.

Services
Branding
Strategy
Packaging
UX Design & Development
Year
2025
Wordmark

A cast of characters, where a logo would go.

Hutch Society makes graphic and slogan T-shirts. We drew the identity for its launch.

Hutch Society homepage, polaroid casting wall
Mobile shop, new arrivals and best sellers
Absolut Hutch tee on model

Dress like trouble.

The homepage opens on a wall of polaroids: faces and slogans first, products after.

Consultant Tee product page
Mobile menu overlay
Credits

Hutch Society, Dress like trouble. We drew a cast of characters where a logo would go. Then we built the shop, which opens on a wall of polaroids.

Branding & Identity
ANCC Studio
UX & Design
ANCC Studio
Development
ANCC Studio
Photographer
Charlie Pike
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