Hutch Society
Identity and Shopify store for a London streetwear label.
Opening on a wall of faces before a single product appears.
Polaroids first.
The label's line, Dress like trouble, runs across the hero.
Hutch Society is a London streetwear label known for bold graphic and slogan T-shirts, built around a cast of characters rather than a single logo. We created the identity and brand system for the launch, and designed and built the Shopify store. The homepage opens on a wall of polaroids, placing faces and slogans ahead of any product under the label's line, Dress like trouble. Product pages are deliberately plain, leaving the photography to carry the label's voice. The studio also art directed and produced the SS25 lookbook and the e-commerce photography used across the store.
