SRVC Studio
Website for a London womenswear label with a futurist edge.
Clearing the page down to the garments.
One surface.
Lookbook and shop sit in the same frame.
Founded in London in 2021 by Masha Adonyeva, SRVC designs womenswear that pairs refinement with a hyper-futuristic edge, informed by art, music and lived culture. We designed srvcstudio.com across home, collection and product pages, setting the typographic voice and a layout that gives the garments the full width of the screen. Campaign imagery and product pages share one layout across lookbook and shop. The website sits within a longer collaboration. Over three seasons we art directed and produced the label's lookbooks, from SS23 to SS24's Wish I Were Here, and directed the FW23 runway film, including the season of SRVC's first runway show at London Fashion Week.
