ANCC Paris.
Production and creative direction for the Paris fashion calendar.
City · Paris
A creative agency working in Paris. Art direction, creative direction and brand identity for the houses that show or sell in Paris, with the campaign and e-commerce photography, show content and Shopify stores that carry the direction. The studio is in London and a team is on the ground in Paris.
Method
We set the direction before anything is made. The visual language, the cast, the locations and the shape of the grid are agreed with the house in a creative direction deck, and every image, page and post is then drawn to it. Direction, production, casting and retouch run from London; production days run in Paris.
In a show week the crew is in Paris the day before. Backstage, runway and campaign are shot as one production, selects go back the same night and edited assets follow while the show is still on. Between seasons, identity, store and social work runs on the same monthly rhythm as it does from London.
Selected clients
Over a decade the studio has art directed, branded and photographed for Berluti, Stella McCartney, JW Anderson, Zara, COS, David Koma, RIMOWA, Nanushka, Heliot Emil, Palomo Spain, J&M Davidson, Paris Georgia, Pangaia, END, Osprey London and Sélone Studio.
In Paris
- Creative direction and brand identity for Paris houses and the brands that launch there
- Show content, backstage and lookbooks during Paris Fashion Week
- Shopify design and build, published in French and English
- E-commerce photography, in London or on location in Paris
- Social media on a monthly partnership