SUBI

Identity and flagship store for a performance running label.

Services
Branding & Identity
UX & Web Design
Year
2024
Marks

A sprout, in three rounded shapes.

It sits beside a wordmark in heavy, extended capitals.

The SUBI monogram beside the wordmark, in black
Lookbook

A runner in every frame.

Photographed in August 2024. The wordmark is on the chest, the monogram on the cap.

A runner photographed from above on concrete, in a black cap with the monogram, a black tee with the wordmark on the chest, pale sleeves and pale yellow shorts.
A runner photographed from above on concrete, in a black cap with the monogram, a black fleece jacket and black gloves.
Website

One store, from home page to cart.

The same type on desktop and on phone.

SUBI homepage
Product panel with colour and size selectors
Product card, orange anorak
Filter panel
Size table
Mobile campaign home
Mobile product page
Mobile filters

Filters are laid out as spec sheets.

Size tables are drawn as technical diagrams.

Product page
Story page
Site footer with monogram

The kit, running, beside the cart.

A campaign photo sits next to the mobile cart.

Campaign photograph in motion
Mobile cart
Credits
Identity & UX Design
ANCC Studio
Development
Pluro
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