Consultancy

ANCC sets the brand's image direction in a creative direction deck and writes down its positioning, messaging and voice. On a retainer the studio returns to the brand each season. On a project it answers one brief, such as a repositioning or a launch.

Both. Some brands work with the studio season after season, and others come in for a single brief.

Matthew Attard Navarro, founder and creative director, formerly art director at VICE Media UK and the Net-A-Porter Group, with a team working alongside him.

The document that fixes a brand's direction before anything is made: the visual language, the cast, the locations and the shape of the grid. Every campaign, store page and post is then made to it, and it is agreed with the brand before production is booked.

Yes. Consultancy calls on whichever part of the studio the brief needs: branding, art direction, production, e-commerce or social. The team that sets the direction can also shoot it and publish it.

Yes. The studio works as an outside creative eye for brands with teams of their own, and beside the in-house marketing team on social. The in-house team keeps its own work, and the direction is written down for it to use.

The fee follows the form of the engagement, retainer or project, the time it takes and what the studio makes. ANCC does not publish prices.

Mostly. ANCC's clients are fashion and luxury brands, and the studio also takes brands outside fashion when the product warrants the same direction.

Yes. Repositioning larger, established brands is one of the two reasons Matthew Attard Navarro founded the studio. The engagement sets a new point of view in the deck and the written positioning, and the studio can then hold it across the campaign, the store and the feed.

A creative direction deck and written positioning, messaging and voice. The deck fixes the visual language, the cast, the locations and the shape of the grid, and the guidelines set how the brand speaks, from captions to press lines.

Yes. Launch direction for new labels is part of the consultancy, and the studio was founded in part to build brand worlds from scratch with founders. The branding page covers the identity itself.

ANCC Studio is at Suite 111, The Pill Box, 115 Coventry Road, London E2 6GG. The studio has teams on the ground in Paris and Milan and an extended network in Dubai, New York, Stockholm and Copenhagen.

Write to info@ancc.studio with the brand, the brief, the dates and where it sells. A short call follows, then a proposal.