Within 51/49

Within 51/49 creates natural fragrances, each paired with a sound of its own. The brand describes its purpose as helping people connect with the unseen within. We developed the digital identity and designed the Shopify store. A typographic system and a palette of pastel grounds extend as the range grows, and collection, product and journal pages present each scent alongside its sound and its story. We have worked with Within 51/49 since 2024, on the store and on the brand's social media.