ANCC Dubai.
Creative direction for the Middle East luxury market.
City · Dubai
A creative agency working in Dubai and across the GCC. Art direction, creative direction and brand identity for fashion and luxury houses launching or growing in the region, with campaign and e-commerce photography, launch content and Shopify stores from the same team. The studio is in London, with teams on the ground in Paris and Milan and an extended network in Dubai.
Method
We set the direction before anything is made. For a brand entering the Gulf that means the identity and the visual language first, agreed in a creative direction deck and read for the market it lands in: a Dubai flagship, a regional campaign, a feed followed from Riyadh to Doha. Content, stores and social are then drawn to that direction.
Dubai work is planned in London and delivered in the region. Campaigns are shot in London or on location and timed to the retail and PR calendar they land in. Store builds and social run remotely on a monthly rhythm, and the team is on the ground for launches and shoots.
Selected clients
Over a decade the studio has art directed, branded and photographed for Berluti, Stella McCartney, JW Anderson, Zara, COS, David Koma, RIMOWA, Nanushka, Heliot Emil, Palomo Spain, J&M Davidson, Paris Georgia, Pangaia, END, Osprey London and Sélone Studio.
In Dubai
- Brand identity and creative direction for brands launching in the UAE and Saudi Arabia
- Campaign and launch content for regional retail and mall openings
- Shopify design and build for Gulf storefronts, multi-currency and multilingual
- E-commerce photography shot in London to the store's templates
- Social media on a monthly partnership, planned around the regional calendar