END. Clothing
Identity, typography and art direction for END. Clothing.
END. has one clear typographic voice.
We set the typography for END. Clothing to read the same on its site, its social and its editorial.
The identity starts from the full stop.
The full stop in the END. logo is a square, and the identity takes its shape from that.
Posts look like END. at a glance.
Each post and reel thumbnail is made to read as END. in the profile view, before the caption is read.
Editorial is read at endclothing.com.
Long-form editorial is on endclothing.com, in the same voice as the rest of the identity.
British artists and the street are cast.
Stories are shot on location in Manchester, Newcastle and London, with a cast of British artists and people from the street.
We made the identity, typography and art direction for END. Clothing. The square full stop in its logo is the starting point for the identity, and the typography reads the same on the site, on social and in editorial. Stories are cast from British artists and the street, and shot on location in Manchester, Newcastle and London.
