For Somewhere Good's SS25 collection, ANCC art directed and produced the lookbook. The label's prints redraw the words Some, Where and Good into shapes, patterns and overlays, so the type reads as pattern before it reads as a name, and the frames were built to let that happen.
The lookbook ran alongside a content series ANCC directed in the same season.
PhotographerLuca Strano
StylistKieran Fenney
Art Direction & Production by ANCC Studio.