SurpRice
Brand guidelines and online shop for materials made from agricultural waste.
Holding process and product in the same frame, raw matter to finished object.
The material science sits a layer beneath the photography.
SurpRice, a venture of the ethical manufacturer Supreme Creations, turns agricultural by-products into materials for luxury goods. We wrote the brand guidelines and developed the visual identity from them: the mark, the typographic system and an olive and earth palette. On that identity we designed the online shop, where photography leads each screen and the material science sits a layer beneath, following each product from raw matter to finished object. We also art directed the brand's campaign and advised on the website build, which Supreme Creations' in-house team is delivering alongside its range of notebooks, cases and gifts.
