Show Content

The content made around a show beside the main film: backstage, the front row and the moments between looks. At ANCC one show day produces backstage lookbooks, reels and TikToks, each cut for the platform it will run on.

A set of images of the collection made backstage on show day. ANCC delivers it with the reels and TikToks from the same day, retouched to the brand's standard.

Yes. The show content team works in parallel with the film team on the day, both briefed from one plan. The show films page covers the runway film and the live stream.

Yes. A show supplies the social calendar for months past the day. The studio cuts it into grid posts, stories, reels and short-form video, and brands on a monthly social partnership have it scheduled into their calendar.

Instagram and TikTok carry most of it, as grid posts, stories, reels and TikToks. Each piece is cut for the platform it is going to, and the formats are agreed before the show.

Yes. Press coverage, call-ins and VIP dressing are repurposed into organic social beside the brand content. The PR team keeps its own work and is asked for nothing extra.

Yes. Show content is produced during London Fashion Week from the home studio in London, and between seasons. The studio also has teams on the ground in Paris and Milan.

The cost follows the size of the team, the number of formats and pieces, the edit, and whether ANCC also films the show. ANCC does not publish prices.

David Koma's runway across the SS22, SS23, FW23 and SS24 seasons. Mithridate's FW23 show, art directed and captured by the studio, and Carlota Barrera's FW22 show, captured and finished in post.

Yes. The studio's post team retouches the backstage lookbook and edits the reels and TikToks, and both are reviewed on Creative Constant before delivery.

Yes. Show art direction is part of the service. Mithridate's FW23 show was art directed and captured by the studio, and the show content is shot to the same direction as the brand's season.

ANCC Studio is at Suite 111, The Pill Box, 115 Coventry Road, London E2 6GG. Show content is produced from London, and the studio has teams on the ground in Paris and Milan.

Write to info@ancc.studio with the brand, the show date, the venue and the channels the content is for. A short call follows, then a proposal.