SurpRice
A digital identity for luxury goods grown from agricultural waste.




Holding process and product in the same frame, raw matter to finished object.



Both sit in a single frame, from raw matter to finished object.

SurpRice turns agricultural by-product into materials for luxury goods and presents them on their own terms. We wrote the brand guidelines, then made the digital identity from them: the mark, the typographic system, an olive and earth palette, and the way process and product sit in a single frame. Photography leads every screen and the material science sits a layer beneath it. Supreme Creations builds in-house from those guidelines, across notebooks, cases and gifts.