No Grey Area

No Grey Area

Identity and website for a clothing label drawing on Indian dress.

Services
Branding & Identity
Typography
UX & Web Design
Art Direction
Year
2022
Identity

The eye is a second mark, used apart from the name.

The name is set on one line in light capitals. The eye is drawn in fine hatching.

The No Grey Area wordmark in black capitals on grey
An eye drawn in fine black hatching on grey
A green thank-you card with the wordmark at the top and the label's own account of itself beneath
Letterhead with the wordmark in a grey band at the top
Tags

The tags read Made in India.

Made in India sits beneath the name on the hang tag and the woven label. One woven label takes a size tab at its side.

Two hang tags, one with the eye and one with the wordmark and Made in India
Three woven labels: one with the eye, two with the wordmark, one of them with an eye tab and one with a size tab
Website

Moon phases run along the foot of the homepage.

The homepage opens on a full-height portrait from the collection, under the wordmark and three links.

Homepage design: the wordmark top left, three links top right, a portrait of a yellow hooded top with a black and white print seen from behind, and five moon phases at the foot
A model seen from behind in a black jacket with a gathered back and ribbed collar, head turned to the side, against a concrete wall
A model in a bright blue shirt with an angular layered cut, against a concrete wall
Credits
Branding & Identity
ANCC Studio
UX & Web Design
ANCC Studio
Stylist
Ben Schofield
Related projects
David Koma
Show Content, Film Direction
Florian Wowretzko
Art Direction, Production
Global New Business kyle.leece@ancc.studio
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London Suite 111, The Pill Box, 115 Coventry Rd, E2 6GG
Language English · Français · Italiano · Deutsch