END
end
The full stop as a system. Originating from the square-shaped full stop in the END. logo, the square serves as the fundamental building block of the identity system. As the smallest design unit, it underpins everything from grids and layouts to graphic elements and compositions.

Type and lock-ups.


An infinitely flexible grid.
A flexible square modular grid framework derived from the square full stop in the END. logo. The modular approach provides the flexibility required to create adaptable layout principles that remain visually consistent across different formats and touchpoints.


Social.

The website.

Image direction.



