How the studio works with a brand
ANCC works alongside the brand's own teams. The direction is set in a creative direction deck and agreed before any production is booked. Selects and approvals run through Creative Constant, the studio's own review platform.
Approvals across several teams
Where several parties sign off, the approvals are planned into the timeline from the outset, and each team sees the work at agreed stages on Creative Constant. The timeline is shared with the brand early and set back from its go-live.
The same people, season after season
The studio works with fashion brands on multi-year partnerships and keeps the same people on a brand from one season to the next. One social channel has run on this model for five years, through the brand building a marketing team of its own and keeping ANCC on the content.
Repositioning
Matthew Attard Navarro founded ANCC to launch new brands and to reposition larger, established ones. A reposition gives an established brand a new point of view, and the studio then holds it across the campaign, the store and the feed.
The record
Work for luxury fashion brands on this site includes the creative direction of Lee Jun-Ho's journey for Berluti and e-commerce photography for Stella McCartney. The studio also produced JW Anderson's pre-fall lookbook and FW23 content series. RIMOWA's SS19 campaign and David Koma's runway, lookbooks and social across seasons are there too. Nanushka's FW23 campaign, pre-fall lookbooks and e-commerce photography were produced by the studio.
Capabilities
- Art direction for luxury fashion brands
- Seasonal campaigns and lookbooks
- Creative direction and consultancy
- Brand repositioning
- Campaign films
- Show films and show content
- E-commerce photography
- Social media partnerships
- Press and VIP repurposing
- Casting
- Production in London, Paris and Milan
- Post-production and retouch
- Review and approvals on Creative Constant
