Creative direction for fashion brands.

At ANCC it sets a brand's image direction in a creative direction deck and writes down its positioning, messaging and voice. Every campaign, store page and post is then made to that direction. The studio can also make the work, through its art direction, production, e-commerce and social teams.

Creative direction is the longer view: the image, positioning and voice of a brand across seasons. Art direction is the image of one season or production, with its references, cast, set and retouch. At ANCC both are led by Matthew Attard Navarro, and most brands take them together.

The document that fixes a brand's direction before anything is made: the visual language, the cast, the locations and the shape of the grid. Every campaign, store page and post is then made to it, and it is agreed with the brand before production is booked.

Matthew Attard Navarro, founder and creative director, with a team working alongside him. He was art director at VICE Media UK and the Net-A-Porter Group before founding the studio in 2018.

Both. Creative direction is taken on its own by retainer or by project, with the direction written down for the brand's team to use. It can also lead into the studio's branding, art direction, production, e-commerce or social work.

Yes. The studio works as an outside creative eye for brands with teams of their own. The in-house team keeps its own work, and the direction is written down for it to use.

Both. Some brands work with the studio season after season, and others come in for a single brief, such as a repositioning or a launch.

Yes. The film and the stills are briefed at the same moment, from one creative direction deck, and can share a production, a cast and a set. Berluti's film of Lee Jun-Ho's journey was made under ANCC's creative direction.

Creative direction on this site includes Lee Jun-Ho's journey for Berluti, four campaigns for ioannes between SS19 and FW22, Paris Georgia's FW24 lookbook, and the SS25 lookbooks for Hutch Society and Somewhere Good, each on its project page. Over a decade the studio has also worked with Stella McCartney, JW Anderson, Zara, COS, RIMOWA and Nanushka.

Yes. Repositioning larger, established brands is one of the two reasons the studio was founded. The engagement sets a new point of view in the deck and the written positioning, and the studio can then hold it across the campaign, the store and the feed.

Yes. Launch direction for new labels is part of the work, and the studio was founded in part to build brand worlds from scratch with founders. The branding page covers the identity itself.

Mostly. ANCC's clients are fashion and luxury brands, and the studio also takes brands outside fashion when the product warrants the same direction.

The fee follows the form of the engagement, retainer or project, the time it takes and what the studio makes. ANCC does not publish prices.

ANCC Studio is at Suite 111, The Pill Box, 115 Coventry Road, London E2 6GG. The studio has teams on the ground in Paris and Milan and an extended network in Dubai, New York, Stockholm and Copenhagen.

Write to info@ancc.studio with the brand, the brief, the dates and where it sells. A short call follows, then a proposal.