A Shopify store, its art direction and its photography, from one studio.

ANCC Studio is a London creative agency for fashion and luxury brands. It sets the art direction, designs and builds the Shopify store, and shoots the e-commerce photography and the social content. One team carries all four, on one brief.

Art direction first

The direction is set in a creative direction deck and agreed with the brand before any production is booked. The store, the campaign and the e-commerce imagery then follow the same direction.

Shot to the template

Still life, on-model and product-page sets are planned against the store's templates before a single frame is taken. Each image is shot to the exact crop the page will hold, with colour, ratio and margin matched to its grid. An art director is on every set.

Designed and built by the same team

The storefront is drawn from the product outward and built on Shopify or Shopify Plus by the studio's own developers. A store takes 4 to 8 weeks from start to delivery, with the shoot on the same schedule.

The record

The studio's e-commerce photography includes Stella McCartney and Nanushka. Its Shopify work covers a Paris womenswear label, a London streetwear label, a performance running label and a natural fragrance brand.

Questions

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