E-Commerce Photography

At ANCC it designs and builds the online store, shoots the product imagery for it and can run the store after launch. The images are planned against the templates they will sit in, and one team carries the store and the shoot on one brief.

Yes. ANCC designs the Shopify store first, then shoots the e-commerce photography to its templates, crops and ratios, and the imagery goes straight onto the live page. Sotos Nakis's identity, store and e-commerce photography came from the same team.

At ANCC it is. The templates fix the crop, ratio, colour and margin each image will hold, and the shot list is planned against them. Brands with a store already can book the photography on its own, shot to the templates they use.

Yes. E-commerce photography can be booked on its own and shot to a store's existing templates, matching crop, ratio, colour and file naming. Design and development on an existing store are scoped per brief.

A planned full-service e-commerce day carries up to 45 SKUs on model and 180 retouched images. The count depends on the run order, the number of looks per style and the finish.

Yes. ANCC moves stores to Shopify from Magento, Salesforce Commerce Cloud and WooCommerce, with the products, collections and content carried across.

Yes. Packshots are shot to the store's template in the views each product page needs, and on-model and ghost mannequin images for the same page are finished to match.

Yes. An art director is on every ANCC e-commerce set, and the imagery is shot to the same direction as the brand's campaign and social content.

Yes, on a monthly Shopify retainer. The storefront changes with each collection, and new imagery is shot to the same templates, with social, paid media and email able to use the same shoot-day images.

Store builds follow their scope: the templates, the integrations, the markets and whether the brand needs Shopify Plus. Photography follows the SKU count, the mix of formats and the finish. ANCC does not publish prices.

Identity and storefront for Jill Burgi, Sotos Nakis and Sélone Studio. E-commerce photography for Stella McCartney, Nanushka, Somewhere Good, Hobbs, Kowtow, Casablanca and Carlota Barrera, each on its project page.

Suite 111, The Pill Box, 115 Coventry Road, London E2 6GG. Design, development and retouch are done there, and e-commerce shoots take place in London studios chosen for each production. The studio works with fashion and luxury brands internationally.