Method
Each month begins with a content calendar planned against collections, launches, shows and press moments, and agreed with the brand before anything is made. Posts are then edited, captioned and scheduled in one tone of voice and published on the calendar's dates. A social team runs the channels day to day, alongside the art directors who direct the brand.
The calendar
Every post has its place on the calendar before it is made. The calendar sets the mix of stills, reels, stories and press posts, and carries the quarterly studio shoot day and any campaign, lookbook or show that will supply the month.
Community
Replies to comments and messages are part of the day-to-day and run in the brand's voice, from the team that plans the calendar. Press coverage, call-ins and VIP dressing from the brand's PR team are repurposed into organic posts beside the brand content, with nothing extra asked of the PR team.
The monthly review
Each month closes with a review of the numbers, read with the brand, and organic growth comes first. The next calendar is planned from what the review shows, and paid social begins once it shows which posts work. New channels are added one at a time, once the brand has an audience there.
The record
ANCC runs social for fashion and luxury brands on multi-year partnerships. One channel has run on this model for five years, through the brand building a marketing team of its own and keeping ANCC on the content. Social and content work for David Koma, Somewhere Good and J&M Davidson has its own project pages on this site.
Capabilities
- Social media management
- Community management
- Monthly content calendars
- Captioning and scheduling
- Publishing
- Replies to comments and messages
- Social media strategy
- Platform optimisation
- Press and VIP repurposing
- Monthly reporting and review
- Instagram, TikTok, Pinterest, Facebook and YouTube
- New channels added one at a time
- Influencer marketing, quoted separately
- Work alongside in-house marketing and PR teams