Planned around the region
The month is planned against the brand's collections, launches and press moments and the regional calendar, from a Dubai flagship opening to a feed followed from Riyadh to Doha.
Shot for the feed
Each quarter the studio holds a shoot day for social: stills, reels and short-form video, shot to the crops the feed already uses. Campaign and e-commerce imagery come from the same shoots, so the store, the campaign and the feed carry the same pictures.

