Within 51/49

Within 51/49

A store for natural fragrance, sold together with its sound.

Cliente
Within 51/49
Anno
2024
Servizi
Social media
Strategy
Packaging
UX Design & Development
Within 51/49 homepage
Mobile fragrance collection
Mobile product page, Pachamama
Mobile product page
Heavenly fragrance still life

Bringing a scent, its sound and its story into a single frame.

Mobile product page, Pachamama
Fragrance bottle macro

A scent, its sound and its story, together on the page.

About page
Homepage
Maggiori informazioni

Within 51/49 pairs each fragrance with a sound of its own and sells the two together. We developed the digital identity and designed the store; Pluro built it. The typographic system, and a palette of pastel grounds that moves as the range grows. Collection, product and journal bring a scent, its sound and its story into one frame. We paced it slowly, on purpose.

Cliente
Within 51/49
Anno
2024
UX & Design
ANCC Studio
Development
Pluro