Within 51/49
A store for natural fragrance, sold together with its sound.





Bringing a scent, its sound and its story into a single frame.


A scent, its sound and its story, together on the page.


Within 51/49 pairs each fragrance with a sound of its own and sells the two together. We developed the digital identity and designed the store; Pluro built it. The typographic system, and a palette of pastel grounds that moves as the range grows. Collection, product and journal bring a scent, its sound and its story into one frame. We paced it slowly, on purpose.