SUBI

A digital flagship for a performance running label.

Cliente
Subi
Anno
2024
Servizi
UI Design
Branding
SUBI homepage
Newsletter card
Product card, SUBI Anorak
Filter panel
Size table
Mobile campaign home
Mobile product page
Mobile filters

Drawing the interface as equipment: filters as spec sheets, sizes as diagrams.

Product page
Story page
Site footer with monogram

Filters drawn as spec sheets, size tables as diagrams.

Campaign photograph in motion
Mobile cart
Maggiori informazioni

SUBI makes running kit. We designed the flagship from home screen to cart, setting the positioning, the warm neutral palette and the typographic system; Pluro built it. We drew the details as objects in their own right: filters as spec sheets, size tables as diagrams. The kit is shown in use across every screen.

Cliente
Subi
Anno
2024
UX & Design
ANCC Studio
Development
Pluro