SUBI
A digital flagship for a performance running label.








Drawing the interface as equipment: filters as spec sheets, sizes as diagrams.



Filters drawn as spec sheets, size tables as diagrams.


SUBI makes running kit. We designed the flagship from home screen to cart, setting the positioning, the warm neutral palette and the typographic system; Pluro built it. We drew the details as objects in their own right: filters as spec sheets, size tables as diagrams. The kit is shown in use across every screen.