A London branding and creative studio for fashion and luxury. We build the brand and hold it across every surface, from the logotype to the campaign to the shopfront, all from one studio.
Fashion branding and creative direction.
Selected clients
Image direction & creative
We work with clients in a singular manner, ensuring the image direction and visual communication contribute to a unified story.
Creative Direction · Art Direction
Identity, art direction and campaigns, from one studio.
Identity
The brand at its foundations: a mark, a typeface, a system that holds across everything it touches. Logotype, editorial, packaging and motion, drawn as one language.
Art direction
The look, kept season to season. We direct the image so the lookbook, the campaign and the feed read as one hand, with a point of view and the discipline to hold it.
Campaigns
Concept to production to delivery. An in-house production and casting team shoots stills and film, so the campaign that ships is the one that was drawn.
What we do
- Brand identity
- Art direction
- Strategic positioning
- Typography
- Packaging
- Graphic design
- Tone of voice
- Seasonal campaigns
- Guidelines
Selected work
The constant.
A brand is never finished; it moves with each season. Some brands work with us continuously, others step in and out. Either way the same people hold the identity, so the look deepens instead of resetting each time.
Set up
A new identity, built from the foundations.
Reposition
A sharper point of view for an established brand.
Hold
The same team, season after season.
Questions
Do you take on new brands and established ones?
Both. We build identities from scratch for founders, and reposition established brands that need a sharper point of view. The system is the same: one language, held across everything.
What does a branding project include?
The mark and the graphic language around it: logotype, typography, editorial, packaging and motion. We direct the image alongside it, so the brand reads as one hand everywhere it appears.
How do we start?
Share your brief and timeline. We confirm availability and suggested scope, usually within two working days.
An introduction.
Tell us about the brand and where you want to take it.