Charlie Pike

Hutch Society brand identity, design and art direction by ANCC. Image 1 of 10.

Hutch Society brand identity, design and art direction by ANCC. Image 2 of 10.

Hutch Society brand identity, design and art direction by ANCC. Image 3 of 10.

Hutch Society brand identity, design and art direction by ANCC. Image 4 of 10.

Hutch Society brand identity, design and art direction by ANCC. Image 5 of 10.

Hutch Society brand identity, design and art direction by ANCC. Image 6 of 10.

Hutch Society brand identity, design and art direction by ANCC. Image 7 of 10.

Hutch Society brand identity, design and art direction by ANCC. Image 8 of 10.

Hutch Society brand identity, design and art direction by ANCC. Image 9 of 10.

Hutch Society brand identity, design and art direction by ANCC. Image 10 of 10.

Identity and brand system for Hutch Society, designed in-house by ANCC and carried into the label's SS25 lookbook. Photography by Charlie Pike.

Identity system and brand design: Hutch Society