Social Media Marketing Strategist

Social Media Marketing Strategist

We are seeking a highly skilled and creative Social Media Marketing Strategist with a comprehensive understanding of marketing strategy and a strong foundation in digital platforms, content creation, and analytics. Ideally, the candidate will hold a marketing degree with a focus on fashion, combining a unique blend of art direction and strategic expertise to support concepts and drive impactful executions.

Role Overview

Location: London-based with flexibility for hybrid working. Occasional travel may be required for shoots, events, or client engagements.

Creative Understanding

• Strategy Development: Create and implement data-driven social media strategies that align with client objectives, ensuring maximum reach, engagement, and brand growth.

• Art Direction: Collaborate with internal and external creatives to produce standout visuals and copy tailored to platform-specific audiences.

• Collaboration: Work closely with ANCC Studio’s creative teams to develop integrated campaigns that leverage social media as a key touchpoint.

• Content Planning: Oversee the creation of engaging content calendars, collaborating with creatives and clients to deliver high-quality, on-brand materials.

Strategic Marketing

• Platform Expertise: Stay up to date with trends across Instagram, TikTok, Facebook, Pinterest, and emerging platforms, advising on best practices and opportunities for growth.

• Analytics & Reporting: Monitor, analyse, and report on campaign performance, identifying actionable insights to optimise future strategies.

• Community Management: Oversee social media interactions, ensuring timely and brand-aligned responses to followers and maintaining a consistent tone of voice.

• Competitor Analysis: Conduct regular competitive audits to identify trends, opportunities, and areas for differentiation.

The Candidate

• Experience: 2–4 years in social media marketing, with proven success managing campaigns in the fashion or luxury sector.

• Client Communication: Liaise with clients to present strategies, provide updates, and gather feedback, ensuring campaigns meet and exceed expectations.

• Education: A degree in marketing, communications, or a related field, with a focus on fashion or luxury industries preferred.

• Analytical Skills: Proficiency in social media analytics tools (e.g., Meta Business Suite, TikTok Analytics, Google Analytics) and a results-driven mindset.

• Strong Sense of Art Direction: A sharp eye for design, copy, and storytelling that aligns with luxury and fashion aesthetics.

• Adaptability: Skilled at juggling multiple accounts and campaigns simultaneously, with exceptional organisational and time-management skills.

• Tools & Platforms: Proficient in social media management tools (e.g., Later, Sprout Social, or Hootsuite) and creative tools such as Figma or Adobe Creative Suite.

• Languages: Fluency in English is required; proficiency in French is a plus.

Application Requirements

Portfolio: Please include links to portfolios or examples of social media campaigns, strategies, or creative content that highlight your experience.

Salary Expectation: Include your expected salary range when applying.